What is Facebook Conversion API?

The Facebook Conversion API allows server-side events to be sent directly to Facebook, ensuring the accuracy of your data even with browser restrictions such as blocking cookies. At Wuilt we simplified the integration process, so once you set up the Pixel or enter the Conversion API access key, we'll take over everything in the background.

Steps to set up Facebook Conversion API

The first step:Get a Dataset ID

1. InFacebook Events Manager (Facebook Events Manager)Go to the section.Data sources (Data sources).
2. Select your pixel and record theDataset IDInside the settings.

The second step:Get the Access Token

1. Go toAds Manager>Tab on the left>All Tools>Event Manager.
2. (In the event managerEvent Manager), chooseData SourcesTo view all the pixels you have created.
3. Select your pixel and go toSettings (Settings).
4. Scroll down until you reach the section.Conversions API > Setup Manually.

5. Click onCreate an access token (Generate Access Token).

Third step:Add access key and dataaset ID to Wuilt

1. Log in toWuilt Control Panel.
2. Go toApplication Center (App Center)> Scroll down until you reachMeta Pixel and Conversion APIPress onConnect (Connect).
3. Enter the access key.Access TokenDataset ID in the designated fields.
4. Click onConnect (Connect)To complete the integration process.

This is interactive evidence.

This interactive guide is designed to simplify the process for you. Provides clear step-by-step instructions to help you set up the Facebook Conversion API for your store on Wuilt